The Unexpected Evolution Of Kylie Jenner’s Style (And Where To Shop The Outfits)

She's one of the most famous women in the world, so it’s no wonder we’re all pretty obsessed with Kylie Jenner's style. Known for being always in full glam, it’s no wonder Kylie Jenner’s latest campaign took the fashion world by surprise. Taking to Instagram this week, the beauty business mogul revealed she was the new face of Scandi label, Acne Studios, fall campaign, clad head to toe in super slouchy dirty denim and grubby oversized leather jacket – quite the switch up from her usual uber glam outfits.

And eagle-eyed fans, or anyone who follows Jenner on Instagram, will have noticed a total change of Kylie Jenner’s style of late. In place of the stretchy body-con dresses and sky-high stilettos is a much more pared back aesthetic. An aesthetic that’s, dare we say… cottage-core? Well, maybe not quite but it’s certainly on the verge. From a Doên prairie dress – which promptly became the dress brand of the summer – to slouchy denim and basket bags, it seems Kylie has taken a much more wholesome approach to dressing this summer. Gone are the days of skin-tight clingy dresses, we’re now in Kylie’s baggy jeans era and we’re here for it.

Whilst plenty of fans are speculating that this style switch-up began suspiciously around the time those Timothée Chalamet dating rumours began, others are welcoming this new sartorial slate for Kylie Jenner’s style. We can’t wait to see what’s next…

SHOP: Kylie Jenner's Outfits