Since it launched in 2013, & Other Stories has strived to represent diversity in its campaigns, in age, ethnicity and personality. The store's ethos is to sell clothes that tell stories, not that buy into trends - and likewise, their models are one of a kind.
And their AW15 lingerie campaign follows suit, celebrating women's quirks unretouched and showcasing the features that make them unique, like scars, tattoos and birth marks.
Stories flags the campaign as 'for women, by women, about lingerie' and it features Helin Honung, blogger and yoga enthusiast, Kelsey Lu McJunkis, cellist and model, and Ida Jagerfelt, copywriter. They were all photograhed through the lens of female photographer Hedvig Jenning.
There's an air of ease and confidence to every one of the shots, with the trio looking equally comfortable in the new range of feminine lace and silk designs as they do in their bodies. They all hold their own and unlike the mainstream airbrushed images seen in many lingerie campaigns, they make us feel inspired to do the same.
Aside, from their dedication to capturing real women in all their natural glory, what we love about Stories' is that their lingerie comes in the same palette and prints as their ready-to-wear collections. So if you like a dress you can match it right down your underwear.
