If you don’t know who Lucky Blue Smith is by now you must be living under a rock. The model slash Mormon come Instagram megastar has been bulking up his CV of late, and is now gracing the autumn/winter campaign for the shopping hub that is, Zalando. Only weeks after landing the Moncler campaign alongside his sister.
Lucky isn’t the only star power in the campaign. Mad Men actress, Christina Hendricks and our favorite Brit model, Binx Walton also strike a pose alongside the lad people are calling the ‘Justin Beiber of modeling,’ Zalando’s ‘Share your Style’ campaign is all about timeless style for all ages, hence the difference faces. I mean why have one hotty when you can have a whole harem?
We have been lucky (see what we did there) enough to get our hands on an exclusive behind the scenes video of the stars on the set of the campaign. So there is plenty of Lucky Blue Smith for you ladies… you can thank us later. He even dishes on his selfie tips… well if he got him 1.3million followers it’s good enough for us! Take a look below...