After two weeks of gorging on mince pies, our thoughts have turned to fitness for the New Year. So hurrah for Stella McCartney who's amped up our gym bunny enthusiasm with a brand new sporty range. Yep, say hello to StellaSport.
WWD reports that the designer has teamed up with Adidas once again for another athletic collection, but this one's aimed at a younger, edgier audience. It's set to include apparel, accessories and footwear in bold colours - think tank tops, bras and tights covered in colourful patterns - aimed to be worn on the streets as well as at the gym. There's even onesies, knee-high socks, trucker hats and backpacks guaranteed to keep us on our toes.
“It takes the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style,” said Stella. “There are signature moments, like our new self-laced sneakers, that give individual personality. These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay as a huge part of our life and wardrobes, and this is the attitude we are shouting about.”
Fabtastic! The Adidas by Stella McCartney line was such a huge success and celebrates its 10th anniversary this summer, so it's little wonder Ms McCartney has returned to the world of sportswear - and this one's more bargain-tastic too. The new range launches on 15th January - that's TEN days, fashion bunnies! - and will be sold through Adidas’ website, as well as at Topshop and Nordstrom.