UPDATE: Kendall Jenner's been getting to work on her new role as the face of Estee Lauder - using the power of social media, of course. After being announced as their new face last year, Kendall's clearly been busy working with the brand. She shared a teaser from a new video with them, titled 'Little Black Primer' to celebrate the release of their new three-in-one mascara. The mascara can be used alone as a soft tint for lashes, under mascara to prime the lashes, or over mascara as a setting topcoat.
Estee Lauder have really tapped into Kendall's cool-girl vibe with this one - cool girls, of course, don't really want that 'made-up' look. Plus, the instanteous success of the video (over 1.,000 likes and counting in the first hour of being teased on Kendall's Instagram page) cement that Kendall was a great choice for the brand. The Little Black Primer will be £25.00, and available exclusively at Boots from Jan 21st.
** 16th Novemeber 2014: Kendall Jenner For Estee Lauder
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Kendall Jenner has been signed for a new campaign with the beauty brand [Estee Lauder]
Kendall Jenner Is The New Face Of Estee Lauder:
Kendall Jenner's star continues to rise… Following in the footsteps of Gwyneth Paltrow and Stephanie Seymour, the 19-year-old model has been signed as the face of Estee Lauder. Kendall who has walked for the likes of Chanel, Tommy Hilfiger, Dolce & Gabbana and Givenchy in the past year, will appear in all of the beauty brand's advertising campaigns.
Kendall took to her Instagram account on Saturday to break the news, posting alongside one of her Estee Lauder promo shots, 'I am super excited to announce that I am the new face of @esteelauder!! check out http://www.esteelauder.com/kendallto see more...I still can't believe it myself!'
The brunette beauty found out that she was to become the fact in September when she was backstage at the Sonia Rykiel show at Paris Fashion Week, but has had to keep it a secret until now. Kendall said of the news, 'It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honour and quite humbling. I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.'
A video of Kendall on the Estee Lauder website reveals footage of her as a child putting on her momager Kris Jenner's make-up. Kendall explains, 'The first time that I wore makeup, I was little girl and my mom was filming me. And I'm like, "Mom, I did my makeup, do you like it?"'. Cute!
Jane Hertzmark Hudis, Estee Lauder's Global Brand President, added, 'Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way. She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.' Mikael Jansson will shoot her first campaign, alongside Carolyn Murphy and Joan Smalls.
Kardashian world domination continues…