On The Campaign Trail: The Best Ads For Spring Summer 2015

Just like the catwalk models, Anja Rubik wears no make up and a black choppy fringed bob with her MJ military look. This is just the first look at the campaign, which will also feature Kendall Jenner, Jessica Stam, Joan Smalls, Karlie Kloss, Adriana Lima and Anna Ewers.

For SS15 Riccardo Tisci wanted an "honest" campaign to celebrate strong women, using his iconic pieces. The result is a poker-faced Julia Roberts wearing an oversized tuxedo with no makeup. Riccardo Tisci said of the Mert Alas and Marcus Piggott campaign: "I said to her, “Because your smile is so beautiful and everybody knows you for that, I think it should be no smile,” and she was really cool. She said we should go for it."

For Spring Summer 2015 Burberry shot Naomi Campbell and Jourdan Dunn together for the first time. For the 'old meets new supermodel' campaign they wear a rainbow of trenches and pose with musicians George Barnett of These New Puritans and George Le Page of Of Empires. As usual with Burbs, it was Mario Testino behind the lens.

Madonna, 56, is the new face of Versace taking over from Lady Gaga. Madonna said of the Mert Alas & Marcus Piggott campaign: "It's always exciting to be dressed head to toe in Versace and experience first-hand Donatella's vivid imagination and passion that she has created for this collection."

For the SS15 campaign the Balmain army - Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober - are eating burgers and playing video games in their matching colourful Balmain. Olivier Rousteing said to Style.com: “You can really feel the army, you can feel the battle. You can feel the power of the girls, and we usually don’t see that in a campaign.”

Karlie Kloss is leading Jason Wu's campaign for SS15 for the first time. The campaign was shot by Inez & Vinoodh in Grand Central Oyster Bar, where Karlie lounges over the designer in slinky red sequins.

Pick your jaws up off the floor ladies. Yes that's Calvin Harris and yes he is beyond hot. Mr Armani said of choosing Calvin, 'Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn't a model by nature, and this creates a more sincere and engaging bond with the public.'

Naomi Campbell, 44, is the new face of Agent Provocateur. I would never have thought I’d be doing this at 44. I never ever thought that I would be modeling lingerie in my mid 40s!’ Naomi told us from her New York hotel room, ‘When I was younger and I did lingerie shoots, I never really felt comfortable. I was just awkward and shy about showing my body in that way. It’s taken me to get to this age to feel comfortable in a lingerie shoot – in fact I think this is first time I’ve ever felt truly comfortable with it.’

We didn't think we'd find a Spring Summer 2015 campaign any hotter than Calvin Harris for Emporio Armani. Then came Roberto Cavalli who has a new super-face... Ms Nicki Minaj. Roberto Cavalli said of his new face: "I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman. In recent years we have become accustomed to women castigated in clothes that hide their body shapes."

Taylor Morris Eyewear's SS15 campaign is super glossy, with Millie Rose Loggie and Harry Rowley shot by Eddie Wrey.

Quvenzhané Wallis is the face of Armani Junior for the second time, The 11-year-old actress, who is starring in Annie, jumps in the air in a black and white stripe shift. She is ominated for ‘Best performance by an actress in a motion picture – comedy or musical’ in the upcoming Golden Globe awards.

The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.

The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.

The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.

Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo's campaign is all about modern glamour. Daria Werbowy represents the brand's effortless style while those wedge and platform sandals are revived from the Ferragamo archives.

Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo's campaign is all about modern glamour. Daria Werbowy represents the brand's effortless style while those wedge and platform sandals are revived from the Ferragamo archives.

The brand have a new face - and several new humps - for their latest campaign. Sanne Vloet poses alongside five camels under an Arabian-style tent for the seaside images shot by Bruce Weber.

As well as Balmain's supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."

As well as Balmain's supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."

She's back! After walking exclusively for Prada at fashion week, Gemma Ward has officially returned to the land of major campaigns. The 27-year-old Australian model was shot by Steven Meisel.

Watch out, Cara - Dylan Penn is fast becoming the new model-slash-actress to watch. After starring on last month’s L’Officiel Italia cover and appearing in Stuart Weitzman's video campaign, the 23-year-old has nabbed the Ermanno Scervino campaign, shot by Francesco Carrozzini.

Steven Meisel shot the trio in New York.

Steven Meisel shot the trio in New York.

Steven Meisel shot the trio in New York.

Optimistic chic is the theme of the Michael Kors campaign, shot by Mario Testino. “Spring is about rebirth and renewal, so the collection and the campaign convey the upbeat elegance and color that the season brings,” says the designer. Testino captured the sunny, romantic mood with models Karmen Pedaru and Benjamin Eidem posing on a glamorous sailboat.

The British motorcycle brand has teamed with Kate Moss for a fourth season. She appears alongside the rather dishy Clement Chabernaud and as well as striking a pose, Mossy also styled the ads together with Ludivine Poiblanc while the images shot by Mert Alas and Marcus Piggott in Ibiza.

Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky - in the video tutorial she plays a triangle which she wears as an earring.

Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky - in the video tutorial she plays a triangle which she wears as an earring.

For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.

For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.

For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.

For Spring Summer 2015 Jeremy Scott introduced us to the Moschino barbie. For the Steven Meisel campaign he chose Anna Ewers, Hollie May Saker, and Sasha Luss as his Barbie girls.

Celine might have just won the campaign race, selecting 80-year-old American author and scriptwriter Joan Didion as their new face in a campaign by Jeurgen Teller.

Solange is the face of ElevenParis for SS15, starring in a campaign shot by Kim Jakobsen. She said to ElevenParis about her plans for the year: “I’ll finish my album. Recently I took the time to enjoy life, my son and New Orleans, where I just moved.”

Actor and rumoured former flame of Cara Delevingne, Jack O'Connell has received the thumbs up from Miuccia Prada as he is the face of Prada menswear alongside Ethan Hawke, Ansel Elgort and Miles Teller. Jack, who stars in Angelina Jolie's Unbroken, wears a chunky knit and sips water in his campaign.

For Spring Summer 2015 Nicolas Ghesquière brings us Series 2, shot by Annie Leibovitz, Juergen Teller and Bruce Webber. Annie Leibovitz photographed Freja Beha, Juergen Teller shot Jean Campbell, Rianne Von Rampaey, Daphne Simons and Marte Mei van Haaster in Paris and Bruce Webber shot Oscar-winning actress Jennifer Connelly in Miami.

For Spring Summer 2015 Nicolas Ghesquière brings us Series 2, shot by Annie Leibovitz, Juergen Teller and Bruce Webber. Annie Leibovitz photographed Freja Beha, Juergen Teller shot Jean Campbell, Rianne Von Rampaey, Daphne Simons and Marte Mei van Haaster in Paris and Bruce Webber shot Oscar-winning actress Jennifer Connelly in Miami.

Cara has had many campaigns for DKNY, but this is the first time she is fronting the Intimates campaign. In the image, shot by Gregory Harris, Cara wears black lace undies to make a call on a pay phone in New York.

Cara has had many campaigns for DKNY, but this is the first time she is fronting the Intimates campaign. In the image, shot by Gregory Harris, Cara wears black lace undies to make a call on a pay phone in New York.

Gigi Hadid is back as the face of GUESS for Spring Summer 2015, where she poses topless in her customised jeans. Gigi has been a GUESS girl for FIFTEEN years, as her first modelling job was for the denim brand when she was two years old.

Saint Laurent's creative director Hedi Slimane often favours musicians for his campaigns, and for SS15 he has selected 71-year-old Joni Mitchell as his new face. She was photographed by Slimane in her California home, wearing a Saint Laurent folk embroidered tunic and oversized hat while playing the guitar.

For SS15 Just Cavalli has a festival vibe, with French singer Soko fronting the 70s-tastic campaign. The ad, shot by Michael Comte, makes us want to grab a suitcase of bright prints and find us a pick up truck.

Lanvin's campaigns are always a family affair, as the house was a family business. Their logo is a silhouette of Jeanne Lanvin and her only daughter Marguerite Marie Blanche holding hands, and the SS15 campaign is a re-imagining of this motif. Tim Walker photographed mature models Violetta Sanchez, Pat Cleveland and Kirsten Owen with their own daughters Luz Godin, Anna Cleveland and Billie Rose Owen.

The DKNY Women's Spring 2015 collection is an ode to the always moving, multicultural, multitasking New Yorker. Shot by Gregory Harris at Coleman State Skate Park under the Manhattan bridge, the campaign sees label favourite Delevigne joining forces with fellow models, all of whom stormed the catwalk at the label's Spring 2015 show.

Lara Stone is taking a break from being draped over Justin Bieber to front Kurt Geiger's SS15 'Everything But The Dress' campaign. Shot in London by Erik Torstensson, the gorgeous pictures are accompanied by a film trilogy starring the model alongside the brand's signature ‘Britton’ stilettos and Saffiano leather bags.

Shot in black and white by Josh Olins "to highlight the female form", J Brand's Spring Collection is an all-white, minimalist dream. Embracing a chic, casual sophistication, the brand elevates simple looks to a timeless statement. Model Daria Strokous braved the Arizona heat for these beautiful shots, styled by Alastair McKimm.

Steven Klein again! The photographer-du-jour returned to his post behind the lens to capture Sasha Pivovarova for Balenciaga. The fashion house chose an austere setting to showcase the delicate embroideries of the collection and convey a sense of tranquility for Spring 2015.

After his successful #CastMeMarc campaign for Marc by Marc Jacobs Fall 2014, the designer did it again and picked all the models for the label’s SS15 shoot from social media. Rainbow-colored hair and quirky styling feature heavily in the snaps photographed by David Sims.

After his successful #CastMeMarc campaign for Marc by Marc Jacobs Fall 2014, the designer did it again and picked all the models for the label’s SS15 shoot from social media. Rainbow-colored hair and quirky styling feature heavily in the snaps photographed by David Sims.

Josephine Le Tutour is the latest face of Giorgio Armani, fronting their Spring Summer 2015 campaign. Shot by Sølve Sundsbø in London, the images are full of desert-inspired colours and capture the softness and intensity of the new collection.

The of-the-moment 70s trend is out in full force in Emilio Pucci’s SS15 collection shots. Natasha Poly posed for Inez & Vinoodh in the decade’s signature mini dresses and flared trousers. Complete with her blunt bangs and a razor-sharp hairdo, the model was definitely channeling her inner-70s diva.

Calvin Klein turned us all into Beliebers with its Spring Summer 2015 campaign. Justin Bieber was joined by top model Lara Stone for the sultry shots, photographed by Mert Alas & Marcus Piggott.

Saskia de Brauw and Sung Jin Park are the new faces of Bottega’s SS15 campaign and were photographed by Nobuyoshi Araki in his hometown of Tokyo. The label’s creative director Tomas Maier said: “More than simply provocative, Araki’s images have a powerful honesty and human poignancy that make them unforgettable.”

MAWI and photographer Nhu Xuan Hua have taken inspiration from Brooklyn’s graffiti artists for Spring Summer 2015. The contrast of the soft imagery with the tongue-in-cheek etches over model Georgie Hobday echoes the subversive streets of London and creates a skittish and whimsical campaign.

La Perla’s SS15 campaign has an all-star cast in the form of top models Sigrid Agren, Izabel Goulart, Ming Xi and Richard Biedul. The images were captured by fashion photography duo Mert Alas & Marcus Piggott with creative direction from Fabien Baron.

La Perla’s SS15 campaign has an all-star cast in the form of top models Sigrid Agren, Izabel Goulart, Ming Xi and Richard Biedul. The images were captured by fashion photography duo Mert Alas & Marcus Piggott with creative direction from Fabien Baron.

La Perla’s SS15 campaign has an all-star cast in the form of top models Sigrid Agren, Izabel Goulart, Ming Xi and Richard Biedul. The images were captured by fashion photography duo Mert Alas & Marcus Piggott with creative direction from Fabien Baron.

La Perla’s SS15 campaign has an all-star cast in the form of top models Sigrid Agren, Izabel Goulart, Ming Xi and Richard Biedul. The images were captured by fashion photography duo Mert Alas & Marcus Piggott with creative direction from Fabien Baron.

Sonia Rykiel has enlisted sisters Georgia May and Elizabeth Jagger for Spring Summer 2015. Shot by German photographer Juergen Teller in Saint-Germain-des-Prés, the sisters emulate the 70s in a variation of inspired outfits. The brand’s art director Julie de Libran said of the duo: “I loved the energy that passed between them and their individual beauty so equal yet so unalike.”

Photographed in Paradise Cove in California by Inez & Vinoodh, the Spring Summer 2015 campaign for Chloé stars models Caroline Trentini and Eniko Mihalik and a whole lot of 70s cool.

Missoni have once again called upon Dutch artist and photographer Viviane Sassen, this time for their Spring Summer 2015 campaign. The surreal new shots see model Amanda Murphy pose with a set featuring mirrored spheres, tropical leaves, flowers and shells.

Miranda Kerr reprises her role as the star of Swarovski’s SS15 campaign. In addition to the images shot by Inez & Vinoodh, the campaign will include a TV advert set to an exclusive track by Pharrell which will debut next month.

Giuseppe Zanotti’s Spring Summer 2015 campaign features iconic model Karolina Kurkova and the breathtaking coast of the French Rivera. In the shots, captured by Karim Sadli, Karolina poses effortlessly against the rocky cliffs of the Mediterranean Sea embodying the laid-back mood of the campaign.

Australian model/ actress Abbey Lee Kershaw and British musician Charlie Siem appear in Hugo Boss’ SS15 campaign. The minimalist series of images were taken by Inez & Vinoodh.

Australian model/ actress Abbey Lee Kershaw and British musician Charlie Siem appear in Hugo Boss’ SS15 campaign. The minimalist series of images were taken by Inez & Vinoodh.

German luxury brand MCM’s SS15 campaign stars Elizabeth Jagger. The campaign was photographed by Daniel Jackson and was inspired by Munich in its 1970s creative heyday.

Kit Harington is back for his second season as the poster boy for Jimmy Choo. This time The Game of Thrones actor's foray into fashion was captured by Steven Klein.

Steven Klein also shot Jimmy Choo's women's SS15 campaign which sees US model Ondria Hardin doing the most glamorous petrol-run we've ever seen.

Natalia Vodianova travelled to Ibiza for her seventh run as the face of Stella McCartney. The SS15 campaign was shot by rookie London-based photographer Harley Weir and styled by McCartney herself. They also taped a film featuring Paul McCartney’s ‘Ram On’ to accompany the images.

Alexander McQueen has unveiled its Spring Summer 2015 campaign. The shots were photographed by David Sims in a London studio and feature model Karolin Wolter.

Coach has enlisted fashion's next generation of modelling stars for its Spring Summer 2015 campaign. Binx Walton, Valery Kaufman, Grace Hartzel, Molly Blair, Dylan Xue, Helge Vondereau, and Julia Bergshoeff, selected for their individuality and personal style, posed for Steven Meisel, who returned to shoot his second campaign for the brand.

Coach has unveiled the second installment of its Dreamers campaign, starring Chloë Grace Moretz and Kid Cudi and photographed by Mikael Jansson. Creative Director Stuart Vevers said: “Chloë’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach Spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection.”

Coach has unveiled the second installment of its Dreamers campaign, starring Chloë Grace Moretz and Kid Cudi and photographed by Mikael Jansson. Creative Director Stuart Vevers said: “Chloë’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach Spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection.”

Prabal Gurung has enlisted supermodel Joan Smalls for its Spring Summer 2015 campaign. The gorgeous shots were captured in Pier 59 Studios by photographer Daniel Jackson.

Alexander Wang has unveiled his SS15 ads, which see model Anna Ewers dangling through the sunroof of a party bus. The full campaign, shot by Steven Klein, will feature Binx Walton, Dylan Xue, Lexi Boling, Sarah Brannon and Vanessa Moody. Wang said: “It felt so authentic. All the girls are girls who come out with me. We got the set and said, ‘It kind of just feels like last weekend.’”

McQ has collaborated with artist Ophelia Finke on images for its SS15 campaign. Starring Sunniva Stordahl and Michael Sharp, the images were shot by Laurence Ellis in an art installation created by Finke.

KENZO’s SS15 campaign stars models Mona Matsuoka and Qing He. The brand called upon TOILETPAPER, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso, for the shoot.

Oscar de la Renta has released its Spring Summer 2015 ads. Shot in Miami by Steve Hiett, the campaign stars Daria Strokous and Sasha Luss

Valentino’s latest Spring/Summer campaign was shot by Michal Pudelka. The dreamy shots see models Vanessa Moody, Maartje Berhoef, Grace Simmons, Clementine Deraedt and Hedvig Palm in various locations, including a forest and a beach.

KENZO’s SS15 campaign stars models Mona Matsuoka and Qing He. The brand called upon TOILETPAPER, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso, for the shoot.

Skateboarder and photographer Arto Saari captured the images for Hudson's Spring/ Summer 2015 campaign. The shots star vintage denim collector and connoisseur, Madeline Harmon.

Diesel's Spring Summer 2015 was shot by Nick Knight, starring Charlotte Free and Chantelle Brown-Young. Diesel creative director Nicola Formichetti said about the campaign: “There are so many crazy things happening now that you don’t see people just having fun anymore. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling.”

Diesel's Black Gold SS15 campaign has landed starring models Julia Nobis and Reuben Ramacher, photographed by Karim Sadli.

Hunter's SS15 campaign was created by creative director Alasdhair Willis in partnership with pop artist Mat Maitland. The shots were designed to remind us of the British seaside.